Retail 2D
You already have products and UPCs. Bring them here. We'll help you move your catalog to GS1-powered 2D barcodes, connect useful product content, and prepare your packaging.
Built for the retail industry's transition toward 2D barcode acceptance. Existing UPCs aren't disappearing in 2027.
Meyer Lemon
Sparkling water with a clean, citrus finish.
0 950600 013435
2D ready
GTIN
Identifier read locally by a compatible retail system.
Experience
The same code opens live product content.
Start where you are
The work is different for the teams putting products on shelves and the teams scanning them at checkout.
1,241
GTINs ready
6
need attention
Brands & manufacturers
Import the products you already sell, validate the identifiers, create product experiences, and get packaging-ready assets under your brand domain.
Prepare my products12
Stores
84
Checkout lanes
156
Scanners
28
Self checkout
Retailers
Test scanners, POS behavior, self-checkout, and private-label products before 2D barcodes become a routine part of the lane.
Prepare my storesThe useful part
A 2D barcode can carry the product identity at checkout and open a digital destination for shoppers.
At checkout
A compatible scanner can extract the product identifier directly from the symbol without depending on a web redirect.
On a phone
The same printed identity can open the product content a shopper needs today—and update tomorrow.
Bring the catalog you have